System Thinkers are build different
At my core, I am a designer and a caring person. Throughout my life, I have had the honour and opportunity to acquire many skills.
The system is the frame,
design is the picture.
I have learned that people learn differently — some quickly, others at their own pace and in their own way — and that this diversity is not a disadvantage but a resource. As a child, I struggled to learn German and Swiss German, even though I moved to Switzerland at a young age. – Over time, I learned to turn what once felt like a disadvantage into a strength: observing carefully, understanding deeply and building clarity step by step. Thus, systems thinking was not a coincidence; it gave me the freedom to ask all the questions that help reveal how things really work.
Connecting design and care:
Translating human needs into structured processes, innovations, tools and services.
Combining structure and empathy:
Making complex topics understandable without losing the human dimension.
Linking innovation and responsibility:
Exploring new possibilities while considering transformative impact, limits and context.
Bridging strategy and practice:
Turning abstract ideas into concrete steps that teams can work with.
Holistic process
System Thinking
define problem
mapping structures
identify feedback loop
analyzing mental models
test solutions
improve implementing
Define
Problem
See the system, not the symptom. Clarify the deeper patterns that shape behaviour and outcomes.
Test
Solutions
Create safe-to-learn experiments. Prototype small changes to understand how the system responds.
Mapping
Structures
Make interconnections visible. Reveal how processes, relationships and structures influence each other over time.
Identify
Feedback loops
Understand reinforcing and balancing loops. Recognise how actions create consequences that return to the system.
Analyze
Mental models
Surface assumptions with curiosity. Explore how beliefs, expectations and habits shape decisions and learning.
Improve
Implementing
Embed learning into practice. Strengthen shared vision, collective reflection and long-term capability.
Design is an open learning process.
At the design, they provide me with free tools to learn and that's a priviledge.
evidence based design
is appreciation for human
human centered design
because you matter
Why design matter
Design is where I feel most at home, because it allows me to reach people and support them in meaningful ways. This design mindset taught me to observe patterns, reduce complexity and create clarity — skills that naturally expanded into systems thinking and holistic communication. With this perspective, I learned how people, structures and decisions interact. This path eventually led me into the health system, where clarity, collaboration and thoughtful design are essential. It’s also where I developed a strong self‑learning practice: teaching myself new tools and programs — including the entire Adobe suite — through books, experimentation and project‑based work. These combined skills shape how I work today: connecting design, systems and people to navigate complexity and enable confident decisions. And my biggest learning remains this: every design stands or falls with the team behind it.
Define
«Design»
The word «design» has been part of the English language since the 16th century, rooted in meanings such as «to designate», «to plan» and «to intend». Its modern understanding took shape much later — in the late 18th and 19th century — when industrialisation transformed the making of everyday objects into a distinct discipline of thought and practice.
Design happens in communication and connection — a space where you think, rethink and evolve as you work. It connects generational theory, cultural evidence, tomorrow’s challenges and the traces that prove you were here. Thank you for visiting my website.
For this reason, I’ve outlined common titles and roles within the design sectors — a small map through a landscape shaped by many disciplines. It helps raise awareness of expectations and misconceptions, because design is a genuinely skilled and complex practice.
Design
Confidence
Design begins with trust — trust in yourself, in the team, and in the process. Creativity grows when people feel encouraged to explore, experiment, and learn through doing.
I work with two complementary pathways:
-
Mindset — courage, openness, curiosity
-
Thinking — structure, reflection, method
Design builds confidence. It needs encouragement, empowerment, and genuine collaboration. t.e.a.m. — treat ethically another mature — is the principle that guides my work with people.
Design Methods
Every step in a design process requires tools and methods — and sometimes the creation of new ones. For teams to design effectively, they need a shared foundation: a common language, a mutual understanding, and a culture that supports learning.
I help teams build that ground, uncover hidden barriers, and strengthen their dynamics. This creates space for development, creativity, and sustainable collaboration.
Design process
Design Thinking
Empathize
Define
Ideate
Prototype
Test
Implement
Design Roles and Titles
disciplines and competences
Designs complex audio-visual, interactive information, structures and organises information.
Information Design
(Audio-)visual communication, media design and typography, storytelling, shapes and colours. Add-on digital advanced graphic designers need technological know-how.
Graphic-Design
Connect media, technology and organisation. – It includes digital communication, making content, managing data and information, and basic technical skills.
Works at the point where design, IT and business processes meet.
Mediamatics
Designs audio and visual, interactive, systematic, coherent brand identity, guidelines and design objectives
Brand Design
Transform data into logical, visual and interactive insights, partly interactive data visualisation.
Data Visualisation Design
Interior design and exhibition design, point of sale (POS), history and in-depth experience, partly with technology.
Exhibition Design
Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
Learning Design
Audio-visual, interactive concepts and market/brand-convincing campaigns, marketing products.
Ads Design
UI design takes care of the visual and tactile aspects: layout, typography, colours, buttons, spacing, visual hierarchy.
UI Design
Design focus on the overall, intuitive user experience and complete satisfaction with the product and its utility value
UX Design
Design as the overall interaction between a customer and a brand, optimisation, personalisation, customer loyalty/acquisition, online, analogue, service.
CX Design
IxD deals with how people interact with a product, system or service.
It is about processes, decisions, feedback, states, transitions, expectations and mental models.
IxD Design
Designs platform-optimised audio and interactive visualisation for integration.
Social Media Design
Designs digital content and experiences as a whole, including visual, structural and technical aspects.
Digital/Online-Design
Design based on rapid prototyping and testing, service, strategic planning, system design => entrepreneurship and product or innovation programs.
Business Design
Designs internal processes and areas of work within the organisation, thus providing organisational services from within, establishing and resolving empowerment and responsibility.
Process Design
Designing solution‑finding processes, applying design methods, solving complex problems, shaping business strategy, leading and developing teams, and facilitating interactive processes.
Strategy Design
He designs new interfaces between business models, products, production and processes. Which includes patents, licence models, investor relations and the pragmatic development of solutions in areas where they do not yet exist.
Innovation Design
Shapes the entire external usage context and structure of an offering — in other words, how an organisation is perceived from the outside and the logic behind its external services.
Service Design
This is an example of a design pattern that makes it easier for objects to communicate with each other by coordinating them through a central intermediary.
Software-Design Mediator
Its function is to act as a go-between for design, people, or groups, technology and future developments. It does this by combining perspectives and creating direction.
Design Mediation
Design, plan and develop learning environments and materials. – The main focus is on technology, knowledge, learning, progress and assessment. – Filling gaps with knowledge and skills to help you achieve your learning goals.
Instructional Design
Designing research and investigation as a systematic overall strategy and plan, evidence and data analysis, questionnaires, case studies and experiments, methods, etc.
Research Design
User-centred design, attitude, approach, written content, images, moving images and functions, topicality, relevance and algorithm of information, accessibility and format.
Content Design
Translating design into institutional «health care» contexts.
Beyond shifting and changing environment, it's your own health.
evidence based design
is about humanity.
human centered design
because I care.
Why caring matters
Working with design in institutional health‑care settings means engaging with systems that are often less dynamic than the challenges they face. I learned how limited the actual room for manoeuvre can be — and that clarity, structure and shared language are essential, even when they cannot always be fully achieved. Much of the work appears larger from the outside than it feels on the inside. This experience has shaped my professional stance: impact rarely happens quickly, but it emerges where people, processes and decisions resonate with one another despite structural constraints.
evidence based design
is respect and kind.
human centered design
is caring dignity.
Phenomenology
I work where phenomenology, agile learning cycles, network thinking and digital development meet. By understanding lived experience, recurring patterns and their connections, I can recognise the dynamics that shape behaviour over time. My knowledge of medical codes and terminology helps me navigate complex human systems and communicate with clarity. This has shaped an adaptable, experience‑based approach that strengthens learning, personal growth and confidence.
evidence based design
is on human needs.
human centered design
is based on human rights.
Cases and Mediation
I use my experience in case work, care, medical products and design mediation to support families in complex care situations. With simple visuals, step‑by‑step explanations and supportive conversations, I make difficult information easier to understand and manage. Over time, I’ve learned to communicate expectations clearly, set healthy boundaries and avoid promising things I cannot deliver. Shared understanding is essential for families and helps them make confident decisions. I also translated medical language and terminology from therapists and doctors into Swiss German so people could understand what truly matters.
Nursing Experience
I support organisations that navigate complexity, digital transformation and human‑centred innovation. My hybrid background allows me to connect perspectives that often remain separate: design and care, structure and empathy, innovation and responsibility.
I create orientation where uncertainty is high, and I help teams move forward with clarity, confidence and respect.
Nursing process
I support an intelligible care
Assessment | Informations
Challenges | Resources
Goals | Planning
Interventions | Team
Adaption | Implementation
Evaluation | Quality
Effortable Design
Design becomes democratic when it’s attainable — not a privilege.
Pragmatic Design
Proactive work culture shapes tomorrow’s brand identity.
© 2035 by Sini Oh
SEUNG-YUN OH
승연