Same, same, and yes, it's design!
Human-Centred-Design
Cycle Club Züri – Brand Design
Context-based intervention in the ear, nose and throat waiting area (hospital)
As a nurse and designer, I am confronted with sources of frustration on a daily basis – both with patients and colleagues. During a visit to the ear, nose and throat department at the hospital, I observed that doctors loudly call out to patients from close range, asking them to report directly from the waiting area for their appointments. – This is surprisingly loud for people with normal hearing and potentially overwhelming for people with hearing impairments or cognitive difficulties.
Although names and room assignments are displayed on a digital screen, this is hardly noticed. The visual guidance is not intuitive, and the information seems incidental.
The atmosphere is loud, restless and fragmented – even though the medical team is dedicated and professional.
Reflection & design approach
Instead of intervening directly, I observed the situation and reflected on it later. As a designer with a background in nursing, I understand strategy as an accompanying, culturally embedded process – not as an instruction from above. I combine process- and product-oriented thinking with empathy, critical reflection and situational adaptation.
Creative impulse
I developed a non-verbal solution and shared it with the team via email as a small gesture of appreciation. Not as criticism, but as an invitation to think further and develop together. Because in everyday nursing care, there is often no time for quiet, creative interventions – even though they can relieve stress, promote understanding and improve systems.
Creative Kids – Founder
Explaining complex technical tasks and future challenges. Technology as a learning aid, raising awareness among children and parents that technology is not just for entertainment. It supports team readiness for the joint design thinking process and promotes positive learning experiences through gamification.
Technology, Methods, Learning
Creative, experimental learning process and learning management in real projects. Here, we tried out various technological and digital methods and implementation options as a team. These included augmented reality (VR), projection mapping, Arduino, Raspberry Pi, 3D printing, etc.
Civil rights and human rights
For Hyper Island (HI), creative assignment, 2014
CIVIL RIGHTS AND HUMAN RIGHTS
Emric – Radical Change
Emric's transformation from a conservative credit bank to fintech. Enabling and motivating learning opportunities for progress, further development, and new roles in business transformation. Strategic proactive forward planning and possible critical milestones and risks.
Marginalen Bank – Business Transformation
Design is more than just problem solving. It can fix things in the short term – or change them in the long term. I use design thinking to develop pragmatic, sustainable solutions – especially where responsibility, cross-generational work culture, personnel costs and leadership all come together. This requires the courage to break down complexity and patterns – and a willingness to engage in constructive, professional collaboration.
Butterfly Works, NGO, ‘c'est la vie’ – Design Strategy
As part of international cooperation, I am involved in teamwork and support transformative change processes with a focus on empathy and sustainable impact – guided by the Sustainable Development Goals (SDG Butterfly Wings). As part of the UN RCO environment, I work on awareness-raising and prevention, particularly through media outreach and multilingual communication (English, French).
IBM – IBM DESIGN – HRM - Business Development
IBM Design Studio, Ireland, Project Alchemy, PepsiCo HRM coaching tool based on an NPO system, patented product and stakeholder project. Expertise in learning processes, culture, management and organisation, mock-ups (rapid prototyping), in line with the agendas and their goals for digitalisation. Primary phase and priority on management consulting and graphic management, coupled with corporate design thinking processes and principles. My role and title were cross-disciplinary in design research and visual design.
